The phrase refers to a special pricing program offered by Nissan, typically to employees, their relatives, and close acquaintances, providing them with the opportunity to purchase or lease new vehicles at a reduced cost. These programs often provide discounts below the manufacturer’s suggested retail price (MSRP), sometimes in addition to other incentives available to the general public.
Such initiatives serve multiple purposes. They can boost employee morale and satisfaction, foster brand loyalty, and contribute to increased sales volume. Historically, employee and affiliated discount programs have been a common strategy for automakers to move inventory and reward their workforce.
